Does everyone remember the immensely popular 2008 youtube video “Did You Know”, which set a series of factoids about burgeoning global culture to the tune of the Fatboy Slim track “”Right Here, Right Now?” TVB recently put out its own “Did You Know”-style video that focuses on the benefits of local broadcast television to advertisers. Among the topics covered in the 6-minute plus video:
statistics on TV viewership
the authority and influence on TV advertising
the consumer purchase funnel
geotargeting
advertising impact by category
the connection of broadcast TV to local TV websites and the wider internet
the rise of mobile platforms
Many proponents of digital media point to the decline of national ratings as a sign of the denouement of Television as the leading communications medium. TVB makes a compelling case that digital still has a ways to go before to can challenge television as the #1 medium for consumers. Check out the video, and tell me what you think!
