Like this:

Here’s an email I sent to a decision maker citing a real-world example of how SMS Mobile Marketing can deliver measurable results for businesses selling big-ticket items (client name and personal contact info omitted):

Hi there!

I’ve long advocated a digital presence for XXXXX furniture on WESH-2 Orlando.  One of the great things about digital products is that a nearly limitless array of creative options are available to the client.  Here’s a story about SMS text-message marketing in the furniture category that I just discovered:

“When a chain of Ashley Furniture Homestores in the Carolinas wanted to bolster sales during a slow period this summer, they sent 6,000 text message coupons to customers who had opted in to receive information about special offers.  Billed as a four-day “secret sale”, the chain of eight stores also sent nearly 29,000 emails to promote the sale.  And the text message campaign ended up paying off.  The chain says that $85,000 of the $135,000 in revenue generated from that sale was attributed to the SMS coupon, further estimating that for every $1 they spent in executing the text message campaign, they generated $122 in revenue.”

Source: Nielsen, December 2008 White Paper: The Short Code Marketing Opportunity

Is there a way to incorporate a digital component in XXXXX marketing strategy for 2010?

Warmly,

Jeffrey Banks

Account Executive

WESH/WESH.com/Weather-Plus

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